ABOUT US

ABOUT US
After four years and 15 successful print and digital editions, CRACKYL is redefining coverage of the fire service with an unwavering commitment to firefighter health and wellness. With an addressable market of over 1.3 million firefighters across North America – as well as their families – we deliver impactful, evergreen content that speaks to the resilience and unique lifestyle of the fire service. CRACKYL Magazine, CRACKYL.com and the CRACKYL app work in unison to help firefighters prioritize their well-being, both on and off the job, fostering a new standard in firefighter-focused media.

Our Mission
Our mission is to enhance the lives and livelihoods of firefighters by connecting them with essential, engaging content that empowers them both at work and home. Covering everything from health and wellness to financial security and fitness, CRACKYL delivers resources that help firefighters heal, improve, and thrive. To further this mission, we've forged strong partnerships with key agencies and organizations supporting the fire service and remain deeply committed to listening and responding to our readers' needs.
Read more about CRACKYL, our story, and our dedication to firefighters everywhere.
Our Audience
At CRACKYL, we've built an authentic connection with our audience of firefighting professionals—a connection other fire media simply can't match. Created by firefighters, for firefighters, CRACKYL understands the unique needs, challenges, and lifestyles of this community.
Firefighting is one of the world's most respected professions, representing a diverse, driven, and dynamic group found in every community. Firefighters are also valuable consumers, enjoying job stability, steady income, and a strong commitment to financial security. Many are homeowners, investors, and active planners for the future, with dual-income households, a love for travel, and a proactive approach to wellness.

Here are a few powerful insights:
- 89% of firefighters are interested in investing and saving.
- 84% consider health and fitness a daily priority.
- 56% expect to be mortgage-free by retirement.
- 79% struggle to maintain work-life balance.
- 82% prefer to receive information from magazines focused on health and wellness.
- 95% rate the quality of CRACKYL Magazine from 'very good' to 'excellent.'
- 68% have contacted advertisers they found in magazines for both professional and personal purchases.
*Results from CRACKYL Reader Survey
Are you a company looking to reach the fire service? Let us help you connect with this exceptional audience, helping them find products and services that support their lives both on and off the job.

CRACKYL Magazine
CRACKYL Magazine is dedicated to firefighter lifestyle, health and wellness, by delivering informative content, exclusive discounts, and more to our firefighter community. In addition to our free digital subscription, CRACKYL offers a quarterly print magazine, delivered straight to your home or station door.
- Readers, select either an individual firefighter or fire department print subscription, and subscribe today!
- Advertisers, submit a Media Kit request to learn about the many great options for reaching our engaged readership, or Sales Inquiry directly!
CRACKYL.com
The new CRACKYL.com, which launched in December 2024, features a vastly improved experience for readers and advertisers alike. With a sleeker design aimed at enhanced readability, the new website offers many new content features, and an updated roster of ad units and sponsored content opportunities for advertisers looking to reach our growing audience.
Explore the many targeted advertising opportunities throughout CRACKYL.com, and tap into the fastest growing firefighting website in North America.


CRACKYL Mobile App
CRACKYL's new mobile app combines all the great content from the Magazine and CRACKYL.com with an enhanced, optimized interface to make accessing your favorite CRACKYL topics easier than ever.
Download the CRACKYL app today: