We often assume that if we put the right information in front of someone, change will follow. But readiness matters. In this week’s Friday Truth, I explore why the same approach will never reach every firefighter, how personal experiences create the moments when people become open to something different, and why understanding each firefighter’s entry point may be the key to making meaningful change possible.
Knowing someone has a problem is not the same as knowing they are ready to hear about the solution.