CRACKYL is created by firefighters, for firefighters — and that authenticity buys a connection other fire media can’t match. Our readers don’t just flip past; they read, they respond, and they act on what they find.
Firefighters are steady, loyal consumers: stable careers, dual-income households, homeowners, investors, planners. They look for trustworthy products and services that fit an ambitious, demanding life — and they notice the brands that show up for them.
What our readers tell us
From the CRACKYL Reader Survey:
- 89% are interested in investing and saving
- 84% consider health and fitness a daily priority
- 82% prefer to get information from magazines focused on health and wellness
- 79% struggle to maintain work-life balance
- 68% have contacted advertisers they found in magazines
- 56% expect to be mortgage-free by retirement
- 95% rate the quality of CRACKYL Magazine “very good” to “excellent”
Ways in
- Print — CRACKYL Magazine, in firehouses across North America.
- Digital — high-impact placements and sponsored content on crackyl.com.
- Email — eBlasts and newsletter placements in front of 48,000 subscribers.
- Custom — tailored campaigns, sponsorships, and webinars built around your brand.
Media kit
The 2025 media kit has the audience data, formats, and rates: download the 2025 Media Kit (PDF).
Ready to talk? Email publisher Kory Pearn at kpearn@crackylbusinessmedia.com.