One of the biggest challenges facing better ideas in the fire service might not be coming up with them, it might be getting firefighters to care about them. This week’s Friday Truth explores why we often put the product, program or organization at the center of the story when the firefighter should be the champion. What if the key to getting people to adopt something new is simply showing them where they fit in the story and why it matters to them?
We may have built the better mousetrap, but if we cannot help people see why it matters to them, it is just a better mousetrap.